Product Info:

White Label SEO

Fully customized Search Engine Optimization for resellers. Scroll down to see full product details

Additional hours of SEO available in 5-hour increments. Pricing is $50 per SEO Hour per Month. Minimum 10 hours required to activate SEO services.

Search Engine Optimization: Month by Month

How it Works

We always want you to be in the loop on the status of your SEO campaign. Here, we’ve outlined the path to success for you and your small business customers. We’ve listed the types of services we’ll be performing each month, along with approximately when the work will be completed, and the types of results you should expect to see month to month. It’s important to remember that this is an approximation. Your individual service timeline may vary. The results listed—while typical for our clients—might differ depending upon your location, industry, website, and other factors. We will work with you to avoid duplicating efforts, and ensure that we perform the services that will be most beneficial to your client’s specific needs. Let us know about any work you’ve already done, and it may be possible to get your client’s site ranked even faster!

Month 1

The first month is when we do a lot of the heavy lifting. We’ll do extensive keyword research, and use these keywords to properly optimize your website. Rankings may not increase very much this month, however it’s crucial to lay a solid foundation now, so that your campaign can enjoy increased success in subsequent months.

Initial Campaign Setup

  • Keyword Research
  • Keyword Optimization
  • Website Audit
  • Website Optimization
  • Custom Content Creation
  • Business Profile Development
  • Analytics Setup

Months 2-5

These months are the core of your SEO campaign. We’ll finish up your critical on-site SEO tasks, then start spreading the word about your client’s business all over the internet. You should see noticeable improvement in your rankings as your online presence grows. We’ll also begin tracking secondary keywords to better understand how your overall reach is being impacted. The number of hours in your campaign each month will determine which tasks we can perform, but we will always provide a detailed report on the work we’ve done, keyword progress, and campaign strategy. You’ll be able to give as much input as you desire, every step of the way – or simply sit back and relax while we calibrate the perfect SEO strategy for you and your client.

Months 6+

Our goal is to have your client ranked on page 1 of Google by month 6 of your SEO campaign. At this point we’ll take a deeper look at your tracking keywords to determine where we should focus our efforts to help you rank for even more search terms. It’s important to maintain you SEO activities so that you stay on page 1 and continue to expand your presence online. We will continue developing links, creating content, optimizing your site, and reporting on progress each and every month. As always, you can be as involved or as hands-off as you want to be.

Link Portfolio Development

  • Website Bookmarking
  • Classified Business Listings
  • Local Business Citations

Custom Content Creation

  • Custom Article Publication
  • Offsite Content Marketing
  • Aged Article Inclusion
  • Custom Blog Publication
  • Onsite Content Changes
  • Article Engagement
  • Video/Image Implementation

Ongoing Website Optimizations

  • Google Search Console Creation & Installation
  • Robots.txt Creation & Implementation
  • XML Sitemap Creation & Implementation
  • Schema Tag Implementation
  • Canonical Tag Implementation
  • Google Maps Integration
  • 301 Redirect Mapping & Implementation
  • Menu Edits
  • Insert Nofollow Tags into Onsite Links
  • Site Speed Optimization
  • Link Detox Audit
  • Onsite Broken Link Repair
  • Standard Link Removal

Campaign Reporting

  • Monthly updates on campaign activities and keyword progress
  • Recommendations for onsite tasks
  • Monthly update on campaign strategy

“SEO Hours” are a unique way of approaching SEO, which allows us to completely tailor our approach to meet your client’s individual needs. It is very important to allow enough SEO time to create effective results; this can vary widely based on the company’s niche and location.

This chart shows some examples of the amount of time we recommend for common industries. It is designed purely as a reference. We are happy to also offer customized recommendations; please call 614-945-4434 or email


Frequently Asked Questions

How many SEO hours should I order?

Great question! The amount of work needed will vary based on several factors including industry, population size, and any work already completed. It is important to order enough SEO hours so that we can do the work necessary to create your desired result. Please refer to the chart above for an estimate. For additional assistance, please contact us for a custom recommendation.

Do I need to order Yext or citations separately?

It’s up to you! Our White-Label SEO can include a Yext membership for just one “SEO Hour” per month. However, if your client already has Yext (or does not wish to rank locally), we can use that hour elsewhere.

When Will I see results?

Good SEO can’t be done overnight; it takes time. Many of our customers start to see results in 3-4 months. In fact, over 80% of our clients can reach the 1st page of Google after 6 months if the right conditions are met.

How will I know if the SEO is working?

We provide transparency into all the work we perform. You will be given access to a custom reporting dashboard that shows every SEO action being performed both on and off your client’s website. You will be able to track your SEO spend, monitor keyword movement, and track overall performance. We also provide monthly updates to all SEO customers to review campaign activity and performance, ensuring that your goals are being achieved.

Who Supports my client after the sale?

Client support is handled through you, the reseller. Monthly campaign progress reports delivered Underground.Marketing and will be visible in your dashboard. You can then choose how to deliver that information to your clients. All reports will be conveniently unbranded so that you can pass them along to your client as-is, or add your own agency branding.

Any questions or concerns regarding your client’s SEO campaign can be brought to our attention by you, the reseller. All contact from Underground Marketing will come from an email address.

What is SEO? How does SEO Work?

SEO Stands for Search Engine Optimization. This is the process of moving a website higher in the search engine results pages (SERPs). Google and other search engines evaluate your website and decide where to rank it based on two factors: RELEVANCE and TRUST. RELEVANCE is the content of a website and the code behind the scenes. If your code is optimized and the content on your site is relevant to a search, Google will move you up in the rankings. TRUST refers to how many other sites on the internet are linking back to your site. If a large number of high-quality sites are pointing to you, Google will trust you more, and move you up in the rankings.

Will SEO work for any type of business?

Yes! As long as a business offers a viable product or service at a reasonable price, then SEO can move their website higher in search rankings and drive more sales.

How Many Keywords do I get with each plan?

Our team will aggressively target up to two closely-related keywords at a time, for every 10 SEO hours on your plan. Once these keywords are ranking well, we’ll make recommendations as to which keywords to target next.

For example, a tree service client with a 20 hour plan might start with the keywords “tree serice (city, state)”/”tree services (city, state)” and also “tree removal (city, state)/”tree removal companies (city, state).”

We will track one keyword per SEO hour. You can adjust these “tracking keywords” at any time. Our clients often see improvement across many tracking keywords at once, even as we target other terms.

How are the keywords chosen?

The keywords we suggest are unique to every business and are based on extensive research. We consider many factors including your specific products/services, industry, location, competition, and more. Our goal is find the keywords that will provide the most impact for your business, regardless of the package you choose. You always have the final say in which keywords we target.

What does your SEO service include?

Our White-Label SEO includes anything and everything your client may need to rank in the organic search results, including:

  1. Keyword Optimization: It takes a lot to rank well for a keyword, so we do exhaustive research to find the very best keywords for the business.
  2. Website Optimization: We perform a full-service cleanup as well as exhaustive upgrades to the website code and user experience.
  3. Business Profile Development: To make sure Google and prospective customers know that the business is active, we create and maintain up-to-date profiles on trusted online business directories.
  4. Link Portfolio Development: We help spread the word about your client’s business online by creating a diverse portfolio of links to the website and place them in strategic locations all over the web—on popular industry sites, news sites, blogs, articles, and more.
  5. Custom Content Creation: We create and post high-quality content that will keep the website fresh and at the top of the search rankings and keep potential customers interested.
  6. Service and Performance Reporting: We provide reporting tools that show businesses at-a-glance how their campaign is performing as well as an in-depth review of all the work we’ve done on their behalf.
  7. Campaign Monitoring and SEO Consulting: We excel at helping small businesses succeed online. To help achieve this we actively monitor every SEO campaign to identify areas for improvement. We also provide monthly checkups to review each campaign and ensure client goals are being met.

What should I expect once I place an order?

Please fill out the project details right away. Our team will reach out to you within about a week of the order form submission, after we’ve performed some research into your client, and provide our recommendations on target keywords and pages. Once you’ve reviewed the suggested keywords and we’re in agreement, we will launch the campaign and reach out monthly with updates on progress and any needed changes to help with performance. You can maintain as much or as little involvement as you prefer.

Contact Us

We love to answer your questions, make recommendations, and find the perfect solution for your clients!

Call or email:
+1 614-945-4434

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